Creative Lab — Logo & Digital Signage
Collaborated in a three-person design team to develop the visual identity for Creative Lab, a computer lab for design students on campus. Worked together from initial logo concepts through the final logo design, then brought the identity to life through motion graphics for digital signage displayed in the lab.
The logo was designed to reflect the playful and energetic ideas of design students. Curved, wing-like shapes were added to the R, T, and V to give the letterforms more character and create a sense of movement. The offset treatment was aligned with “LAB” to bring more structure to the composition while maintaining its playful and dynamic feel.
